When man of the match is a woman.

Two football heavyweights, Gary Neville and Jill Scott, traded social media accounts to tackle gender bias in Champions League commentary. Regrettably, the outcomes were as expected—disappointingly unsurprising.

The experiment sparked a national debate in the UK, with coverage in Sky Sports, The Daily Mail, The Independent, The Sun, The Guardian, The Huffington Post, TalkSport and many more.

The Client & The Agency

  • Heineken/LePub, Milan

The Team

  • Mihnea Gheorghiu

    CHIEF CREATIVE OFFICER

  • Cristiana Boccassini

    CHIEF CREATIVE OFFICER

  • Nicholas Bakshi

    CREATIVE DIRECTOR

  • Marie Poumeyrol

    CREATIVE DIRECTOR

  • Katharina Haller

    COPYWRITER

  • Joao Araujo

    ART DIRECTOR

  • Shrutunjay Gupta

    COPYWRITER

  • Nithika Romy

    ART DIRECTOR

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